The Power of Authenticity: Building a UGC Culture at Papa Johns

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This session will share the strategy, tactics and processes behind Papa Johns’ restaurant team member brand ambassador program. This ambassador program, which started in early 2023, provides a paid opportunity to Papa Johns pizza makers and delivery drivers across the United States to create content on behalf of the national brand. The session will review the processes used to create and maintain this program from legalities to content curation. 

Talking points: 

• Review the strategy behind Papa Johns product launch campaigns
• Understand the process for leveraging Papa Johns store team members as UGC creators
• Learn how to provide credibility and authenticity in new campaigns
• Explore tactics on fostering and championing community among new, young digital audiences