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In 2024, the days of a well-planned content calendar are behind us in favor of addressing an accelerating whirlpool of so-called social trends. Every social manager’s job now becomes trying to grab the shining pearl of virality out of the whirlpool before getting sucked into the abyss. Which begs the question: where do I even start? How do I funnel the endless stream of social chatter into meaningful insights? How should I action on the insights in a way that my audience will appreciate? And how do I do it quickly, before their attention moves onto something else? In this session, we’ll dive into how to be a student of the customer, how to set up your social listening methodology, and how to create a content strategy that works for your brand.

Key Takeaways: 

  • Effective social listening strategies
  • Best practices for transforming insights into content
  • Tips for gaining cross-functional buy-in

Gabrielle Swanton
Manager, Social Commerce, Content, & Campaigns