Haley Correll

Senior Director of Social Engagement
American Red Cross

Haley Correll is a storyteller and an audience builder. As the Senior Director of Social Engagement at American Red Cross, Haley leads social media strategy for one of the nation’s largest humanitarian organizations - working with communicators, fundraisers, and development teams across the country. Before coming to the American Red Cross, Haley spent time in creative roles and leading audience engagement teams at organizations such as The Washington Post, American City Business Journals, The Times-Picayune in New Orleans, and Military Officers Association of America.

Haley Correll’s Session

10:00 a.m.–10:45 a.m. PT — Thursday, June 19, 2025

Panel: Where to Find & Engage Your Brand’s Next Community

In a constantly evolving social media landscape, brands must go beyond the usual platforms to connect with the right audiences. This panel will explore how to identify and engage niche communities, from leveraging emerging platforms to using overlooked tools on existing ones. Our experts will discuss when and how to test new channels, strategies for reaching specific demographics, and creative ways to foster meaningful engagement with untapped audiences. Whether you're looking to expand your brand’s reach or deepen connections with specialized communities, this session will provide actionable insights to help you stay ahead.

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