Jacob Shipley

12:45 p.m.–1:30 p.m. PT — Thursday, June 19, 2025

Panel: Marketing Myths, Metrics & Misconceptions: What Really Moves the Needle?

It’s time to separate fact from fiction. In this unfiltered panel discussion, seasoned social media leaders from Benzinga, Bulletproof, and more will bust the most persistent myths that hold marketers back - from the idea that you need to be everywhere at once to the obsession with follower count as a primary KPI. We’ll dig into the real metrics that matter, challenge outdated beliefs, and explore what it actually takes to drive impact on social today. Whether you’re navigating internal expectations or rethinking your strategy, this session will help you cut through the noise and focus on what truly moves the needle.

Key Takeaways:

• Debunk common marketing myths that stall growth and stretch teams too thin.
• Reframe your understanding of KPIs by focusing on metrics that ladder up to business goals.
• Learn why content doesn't need to be perfect - and why imperfection often performs better.
• Rethink the “quality vs. quantity” debate and discover why it’s not as black and white as it seems.
• Discover hot takes from panelists that maybe shouldn’t be so hot - refreshingly honest truths about what actually works on social.