Chris Kim

12:45 p.m.–1:30 p.m. PT — Wednesday, June 18, 2025

Beyond Chatbots: How Gen AI can Transform Your Company's Social Strategy and Execution

Social media professionals have all dabbled with popular AI assistants such as ChatGPT, but the benefits have been underwhelming relative to the hype. Discover how cutting-edge teams are moving from incremental to transformational results that can help social media "meet the moment" with generative AI in simple but powerful ways.

The Top 3 things attendees will learn to do in this session:

1. Optimize your social content - on brand, at global scale - in a fraction of the usual time
2. Unlock your executive team's presence on social, including the laggards!
3. Brainstorm out-of-the-box campaign ideas that extend beyond social to your integrated marketing and sales teams