Adam Vadnais

12:00 p.m.–12:45 p.m. PT — Wednesday, June 18, 2025

“Is This For TikTok Or Something?”: Gaining Stakeholder Buy-in for Social Initiatives

Over the last decade, social media has forced brands to innovate their brand presence as new platforms rise in prominence and trends become cultural currency. Yet deciding which platform or trend is right for your brand can be difficult, especially if stakeholders aren’t active on platforms and approvals take longer than a trend’s lifecycle. In this session, we’ll discuss what it means to be an advocate for smart social strategy in 2025, and what it takes to successfully communicate an innovative vision for your social accounts. 

Key takeaways:

• Identify trends that are right for you and your brand.
• Communicate a strategic and creative vision for your social accounts that senior management can embrace.
• Build long-term partnerships within your organization to encourage greater collaboration.