Ashley DeJonge

9:45 a.m.–10:30 a.m. PT — Wednesday, June 18, 2025

Stop the Scroll: Paid Social Ads That Maximize CTR

In a world of endless swiping and scrolling, capturing attention is harder than ever. This session will equip you with the tools and strategies to create high-performing paid social campaigns that target qualified users and maximize click-through rates (CTR). From crafting thumb-stopping creative and engaging storytelling to building campaigns that deliver measurable results, we’ll show you how to stand out in crowded social feeds.

You’ll learn actionable insights to help your brand strategize and create ads that inspire clicks, engagements, and conversions. Plus, discover how to use storytelling, audience targeting, and creative formats to transform your campaigns into must-click content.

Key Takeaways:

• Proven strategies for crafting high-CTR ads tailored to your target audience.
• How to create compelling stories that drive user engagement.
• The role of data-driven decisions in optimizing paid social campaigns.
• Actionable steps to build a clickable, scroll-stopping ad campaign.