Brittney Luedtke

Manager, Head of Social Media
Paychex Inc.

Brittney is a dynamic social strategist with over 15 years of success shaping the voice of globally recognized B2B brands. With a passion for building vibrant communities and telling brand stories that resonate, she blends creative vision with data-driven strategy to drive measurable impact. Currently leading social media at Paychex, Brittney oversees a full suite of platforms crafting campaigns that spark engagement, elevate brand presence, and foster authentic connections. She’s known for her collaborative leadership, being a champion of inclusive storytelling, and her ability to inspire teams while keeping stakeholders aligned and informed. When she’s not leading enterprise campaigns or monitoring KPIs, Brittney can be found reading, watching documentaries, or walking around Scottsdale, AZ with her boyfriend and two dogs, Teddy and Cece.  

Brittney Luedtke’s Session

10:45 a.m.–11:30 a.m. PT — Thursday, June 19, 2025

Redefining KPIs: Advanced Analytics for Measuring Social Media Success

Social media is no longer just about crafting catchy captions or going viral—it’s about proving value. As the line between creativity and strategy continues to blur, social media professionals must embrace both the art and the science behind successful campaigns.

In this session, you’ll learn how Paychex has been tapping into advanced analytics to move beyond vanity metrics and into strategic decision-making. This session will empower social media professionals to transform raw data into actionable insights that drive smarter decisions, stronger campaigns, and measurable business outcomes. Whether you’re building brand awareness or proving ROI to stakeholders, this session will equip you with the tools to measure what matters and optimize performance at every level.

Key Takeaways:  

  • Discover how to use advanced analytics to measure and maximize social media impact across your organization
  • Learn how to translate performance data into clear, smarter business decisions
  • Gain frameworks for reporting metrics that matter to cross-functional stakeholders    
  • Understand how data-driven storytelling can enhance brand credibility and leadership buy-in  
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