Chin Wu

Chin is a marketing executive with 22 years of experience driving transformative growth at the intersection of business, brand, and creativity. She blends analytical rigor with creative insight to unlock growth in mature businesses—scaling challenger brands into category leaders, launching breakthrough products, and crafting community-driven campaigns with real impact.

As Director of Brand & Consumer Marketing at Lenovo North America, Chin leads a marketing engine delivering double-digit brand and revenue growth across the U.S. and Canada. She champions “purposeful leadership”—integrating business goals with brand mission while unlocking team strengths and passions.

Chin began her career at Saatchi & Saatchi Greater China on P&G brands, where she discovered her love for creativity and consumer insights. Since then, she’s earned industry recognition for innovative brand activations across music, gaming, and experiential, driven by her belief in the power of creative collaboration.

Energized by marketing’s evolving role in AI transformation, Chin is committed to shaping a human-centered, forward-thinking future.

Outside of work, she’s a coffee lover, yoga enthusiast, and devoted fan of Elena Ferrante. Chin is from Taiwan and her husband is from Italy – together, they live a multi-cultural, east-meets-west life in the US with their son. #pastawithchopsticks for life.