Gabrielle Harris

Paid Media Specialist
Lippert

Gabrielle Harris is a seasoned paid social media strategist passionate about storytelling and connecting brands with their audiences. Since graduating from Indiana University in 2019 with a degree in Public Relations and Creative Writing, Gabrielle has been crafting impactful campaigns that do more than drive clicks—they tell stories that resonate.

She began her career at agencies, managing over 10 clients at a time across diverse industries. Gabrielle developed and executed paid social strategies tailored to each brand’s voice, blending creativity and data-driven insights to deliver results. These experiences refined her ability to adapt to different industries and challenges with ease.

Now at Lippert, Gabrielle continues to implement innovative paid social strategies that drive success. Her campaigns have achieved above-average click-through rates, and she played a pivotal role in growing Ranch Hand’s TikTok following by over 20,000 through strategic paid efforts. Her work demonstrates how effective social media campaigns can bring a brand’s story to life while engaging audiences in meaningful ways.

A lover of travel, storytelling, and connecting with people, Gabrielle believes every brand has a story worth sharing—and paid social is the perfect medium to tell it.

Gabrielle Harris’s Session

9:45 a.m.–10:30 a.m. PT — Wednesday, June 18, 2025

Stop the Scroll: Paid Social Ads That Maximize CTR

In a world of endless swiping and scrolling, capturing attention is harder than ever. This session will equip you with the tools and strategies to create high-performing paid social campaigns that target qualified users and maximize click-through rates (CTR). From crafting thumb-stopping creative and engaging storytelling to building campaigns that deliver measurable results, we’ll show you how to stand out in crowded social feeds.

You’ll learn actionable insights to help your brand strategize and create ads that inspire clicks, engagements, and conversions. Plus, discover how to use storytelling, audience targeting, and creative formats to transform your campaigns into must-click content.

Key Takeaways:

  • Proven strategies for crafting high-CTR ads tailored to your target audience.
  • How to create compelling stories that drive user engagement.
  • The role of data-driven decisions in optimizing paid social campaigns.
  • Actionable steps to build a clickable, scroll-stopping ad campaign.
Check out our early bird ticket prices!
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