Hannah Kaplan

10:00 a.m.–10:45 a.m. PT — Thursday, June 19, 2025

YouTube Shorts & Instagram Reels Deep Dive: Maximizing Short-Form Video Success

In this session, we'll explore how brands, creators, and marketers can harness the power of short-form video to drive engagement, reach new audiences, and build community. With attention spans shrinking and platforms prioritizing vertical video, understanding the nuances of Shorts and Reels is essential. I’ll share data-backed strategies of reel content performance vs static and creative best practices - especially in the fast paced world of sports and entertainment. Whether you're building a content series or aiming to grow your brand organically, this session will give you the tools to thrive.

Key Takeaways:

• How to design high-performing Reels and Shorts that resonate with audiences

• Tips for repurposing long-form content into scroll-stopping short-form videos

• Best practices for storytelling, pacing, and hook placement in vertical video

• Tools and workflows to streamline short-form video production and posting