Kate Meyers Emery, Ph.D.

Senior Digital Communications Manager
Candid

With over 14 years of experience, Kate Meyers Emery, Ph.D., has proven track record of using experimentation, data, and creativity to transform complex stories into simple yet compelling content on social media, web, email, and other digital platforms. She is a data nerd who uses her depth of industry knowledge, natural curiosity, and background in anthropology to create innovative, inclusive, and human-centered stories in digital spaces.  

Kate has worked with nonprofits, museums, and universities to engage and educate, including crafting social media presences, creating databases, coding websites, developing mobile applications, and even making educational video games. Her passion is making and using digital tools to educate and engage audiences in unexpected ways. 

She is currently the senior digital communications manager at Candid, where she leads the strategy, content production, and analysis of organic social media. Kate uses experimentation and data-driven storytelling to get people the information they need to do good. She’s been recognized as a top nonprofit tech influencer by BizTech

Kate Meyers Emery, Ph.D.’s Session

8:00 a.m.–8:45 a.m. PT — Wednesday, June 18, 2025

Panel: The Data-Driven Marketer in 2025: Proving Impact & Driving Strategy

As data becomes increasingly central to every marketing decision, today’s marketers are expected not only to interpret the numbers but also to translate them into strategic impact. This panel dives into the evolving role of the data-driven marketer in 2025 - from separating signal from noise in a world of “vanity metrics,” to proving ROI and communicating value across the organization. Panelists will explore how experimentation drives smarter strategies, how to leverage media and marketing attribution models (including the role of MMMs), and how data can power brand-building as effectively as it drives performance. Learn how top marketers are balancing long-term insights with real-time results - and using data not just to defend past decisions, but to shape what’s next.

Key Takeaways:

  • Identify which metrics matter most based on your organization’s goals and industry context
  • Apply experimentation frameworks to drive continuous optimization and smarter strategy
  • Communicate marketing performance effectively to supervisors, executives, and stakeholders
  • Transform marketing missteps into growth opportunities using data-driven insights
  • Balance MMMs, real-time analytics, and last-click attribution to improve decision-making
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