Social Media Marketing Strategy

Kathleen Buccleugh’s Session

Content at Scale: How to Streamline, Systematize and Stay Sane

This session illustrates how streamlined processes and "Swiss army knife" team members can significantly enhance content development with fewer resources. Viewers will learn how small, versatile teams can produce quality content effectively, particularly through implementing AI tools — and how those tools can aid teams in tailoring content for various platforms.

Key takeaways:

How to incorporate tools such as ChatGPT and Descript into your workflow — while maintaining the necessary human oversight.
How to create bottom-of-the-full content at scale, centered around answer engine optimization (AEO).
How batching can still result in creative, useful content.