Nathan Daugherty

1:30 p.m.–2:15 p.m. PT — Wednesday, June 18, 2025

Panel: Leveraging Fanbase Culture to Drive Impact on Social

In today’s attention economy, brands must do more than show up—they must earn their place in the conversation. This panel explores how organizations, from global health institutions to leading financial brands, are tapping into fanbase culture and influencer communities to create social impact. Panelists from Edelman, WHO, and Mastercard will share how they’re embracing co-creation, emotional storytelling, and influencer collaboration to navigate today’s fast-changing media landscape - particularly in the face of growing misinformation. Discover how strategic partnerships and authentic engagement are redefining what it means to lead with influence and build trust online.

Key Takeaways:

• Discover how to build authentic, emotion-driven campaigns that empower fan communities to participate and advocate.
• Explore practical frameworks for identifying and partnering with influencers who align with your brand voice and values.
• Learn how WHO effectively partners with medical and non-medical influencers (with limited resources) to spread credible health information.
• Walk away with co-creation strategies that balance brand guidelines with decentralized content to maximize authenticity and impact.
• Understand how influencer storytelling can be a powerful tool to combat misinformation and increase public trust.