Robbie Schneider

Social Media Manager
Franciscan Health

Robbie Schneider is a healthcare content marketing leader and social media strategist with more than 20 years of experience using traditional and emerging media platforms to connect and engage consumers in the healthcare space. Robbie leads the social media and blog content strategy team for Franciscan Health, a multi-state Catholic hospital system in the Midwest.

Robbie’s passion for protecting the mental health of social media professionals came from seeing the effects of stress and burnout among her and her peers during the covid pandemic. She speaks regularly on ways to manage stress and improve communication in and out of the workplace and is the author of Social Media, Sanity & You: A Guide To Mental Wellness For The Digital Marketer.

Robbie serves as a board chair with SocialMedia.org Health, serves on the board for the Indiana Healthcare Marketing & Public Relations Society and is a regular contributor for the National Institute For Social Media.

Robbie Schneider’s Session

Safeguarding The Well-Being Of Your Social Media Team

Working as a social media or digital marketer can be stressful even during the best of times. Social media and communications professionals are the backbone of the digital world, constantly crafting engaging content and managing online communities. However, this fast-paced, always-on environment can be detrimental to mental well-being. It’s easy to lose sight of the best practices we know can make a difference.

In this session, you’ll learn how to care for yourself and the teams you manage during this challenging time. From relationships with team members to technology, we’ll cover ways to sustain your well-being in an always-on digital environment. Get actionable advice to achieve balance and maintain mental health in your professional life.

You’ll learn:

  • Actionable techniques to establish healthy boundaries with technology
  • Ways to improve internal communications and workflows to reduce daily stressors for your social media team
  • Communication strategies to foster resilience and promote well-being in the face of online stressors
  • Tips for managing mental health during crisis communications
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