Agenda at a Glance

One of the largest shifts in the marketing industry over the past decade has been brand willingness for partnerships. While brands once avoided diluting their brand in favor of maintaining full control over a strong, independent presence, in 2025, that couldn’t be farther from the culture. With 71% of consumers now reporting delight for cobranded partnerships and the new product options they bring (PR Newswire) and some research suggesting brand collaborations can increase brand visibility as much as 30% (Tapfiliate), brands of all sizes should seek opportunities to partner with complementary brands and infuse pop culture where possible to drive increased brand equity. We’ll discuss what makes a good partnership opportunity, why the marketing is just as important as the meat of the collab, and best practices for brand partnerships at every step of the way.

Key Takeaways:

• Best-in-class brand collaboration case studies 
• Tips for end-to-end brand partnership creation
• Best practices for reporting value added

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In a world of endless swiping and scrolling, capturing attention is harder than ever. This session will equip you with the tools and strategies to create high-performing paid social campaigns that target qualified users and maximize click-through rates (CTR). From crafting thumb-stopping creative and engaging storytelling to building campaigns that deliver measurable results, we’ll show you how to stand out in crowded social feeds.

You’ll learn actionable insights to help your brand strategize and create ads that inspire clicks, engagements, and conversions. Plus, discover how to use storytelling, audience targeting, and creative formats to transform your campaigns into must-click content.

Key Takeaways:

• Proven strategies for crafting high-CTR ads tailored to your target audience.
• How to create compelling stories that drive user engagement.
• The role of data-driven decisions in optimizing paid social campaigns.
• Actionable steps to build a clickable, scroll-stopping ad campaign.

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One of the largest shifts in the marketing industry over the past decade has been brand willingness for partnerships. While brands once avoided diluting their brand in favor of maintaining full control over a strong, independent presence, in 2025, that couldn’t be farther from the culture. With 71% of consumers now reporting delight for cobranded partnerships and the new product options they bring (PR Newswire) and some research suggesting brand collaborations can increase brand visibility as much as 30% (Tapfiliate), brands of all sizes should seek opportunities to partner with complementary brands and infuse pop culture where possible to drive increased brand equity. We’ll discuss what makes a good partnership opportunity, why the marketing is just as important as the meat of the collab, and best practices for brand partnerships at every step of the way.

Key Takeaways:

• Best-in-class brand collaboration case studies 
• Tips for end-to-end brand partnership creation
• Best practices for reporting value added

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Social media professionals have all dabbled with popular AI assistants such as ChatGPT, but the benefits have been underwhelming relative to the hype. Discover how cutting-edge teams are moving from incremental to transformational results that can help social media "meet the moment" with generative AI in simple but powerful ways.

The Top 3 things attendees will learn to do in this session:

1. Optimize your social content - on brand, at global scale - in a fraction of the usual time
2. Unlock your executive team's presence on social, including the laggards!
3. Brainstorm out-of-the-box campaign ideas that extend beyond social to your integrated marketing and sales teams

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In a constantly evolving social media landscape, brands must go beyond the usual platforms to connect with the right audiences. This panel will explore how to identify and engage niche communities, from leveraging emerging platforms to using overlooked tools on existing ones. Our experts will discuss when and how to test new channels, strategies for reaching specific demographics, and creative ways to foster meaningful engagement with untapped audiences. Whether you're looking to expand your brand’s reach or deepen connections with specialized communities, this session will provide actionable insights to help you stay ahead.

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