The Data-Driven Marketer in 2025: Proving Impact & Driving Strategy

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As data becomes increasingly central to every marketing decision, today’s marketers are expected not only to interpret the numbers but also to translate them into strategic impact. This panel dives into the evolving role of the data-driven marketer in 2025 - from separating signal from noise in a world of “vanity metrics,” to proving ROI and communicating value across the organization. Panelists will explore how experimentation drives smarter strategies, how to leverage media and marketing attribution models (including the role of MMMs), and how data can power brand-building as effectively as it drives performance. Learn how top marketers are balancing long-term insights with real-time results - and using data not just to defend past decisions, but to shape what’s next.

Key Takeaways:

• Identify which metrics matter most based on your organization’s goals and industry context

• Apply experimentation frameworks to drive continuous optimization and smarter strategy

• Communicate marketing performance effectively to supervisors, executives, and stakeholders

• Transform marketing missteps into growth opportunities using data-driven insights

• Balance MMMs, real-time analytics, and last-click attribution to improve decision-making