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Social media is no longer just about crafting catchy captions or going viral—it’s about proving value. As the line between creativity and strategy continues to blur, social media professionals must embrace both the art and the science behind successful campaigns.
In this session, you’ll learn how Paychex has been tapping into advanced analytics to move beyond vanity metrics and into strategic decision-making. This session will empower social media professionals to transform raw data into actionable insights that drive smarter decisions, stronger campaigns, and measurable business outcomes. Whether you’re building brand awareness or proving ROI to stakeholders, this session will equip you with the tools to measure what matters and optimize performance at every level.
Key Takeaways:
- Discover how to use advanced analytics to measure and maximize social media impact across your organization
- Learn how to translate performance data into clear, smarter business decisions
- Gain frameworks for reporting metrics that matter to cross-functional stakeholders
- Understand how data-driven storytelling can enhance brand credibility and leadership buy-in
Brittney Luedtke
Manager, Head of Social Media
Paychex Inc.