Where to Find & Engage Your Brand’s Next Community

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In a constantly evolving social media landscape, brands must go beyond the usual platforms to connect with the right audiences. This panel will explore how to identify and engage niche communities, from leveraging emerging platforms to using overlooked tools on existing ones. Our experts will discuss when and how to test new channels, strategies for reaching specific demographics, and creative ways to foster meaningful engagement with untapped audiences. Whether you're looking to expand your brand’s reach or deepen connections with specialized communities, this session will provide actionable insights to help you stay ahead.

Key Takeaways:

• Implement a platform evaluation framework to decide where your team should (and shouldn’t) invest time

• Launch and refine pilots on new platforms using a structured, trial-and-error approach

• Tap into niche communities using built-in tools on existing platforms

• Collaborate with aligned organizations or influencers to reach new demographics through authentic partnerships

• Prioritize community management to strengthen relationships and foster long-term engagement, even with small teams