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In this session, you’ll learn how to create original content that doesn’t rely on trends to be relevant. Dakota will share how to show up with purpose using a timeless social strategy—deploying storytelling, brand personality, and audience participation to guide content that lasts longer than the trend cycle and (actually) delivers results.
You’ll take away:
- The framework for a timeless social strategy
- How to build content that works with trends but doesn’t depend on them
- How to develop unlimited ideas for your brand’s social
- What it really means to build your brand’s personality
Dakota Lowe
VP, Social Strategy
Edelman