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Danielle Coderre

Manager, Global Strategy and Activation

Danielle Coderre has worked for Reebok for over 11 years. From Boston to Los Angeles and back to Boston, she has covered everything from Wholesale/Sales, Events, Influencer Marketing, and now Social Media. Her passion for Reebok stems from a deep appreciation for what the brand stands for and her goal in everything she does is get other people excited about Reebok as much as she is.

Danielle Coderre’s Session

10:30 am–11:15 am PDT —

Case Study: Social Media: It’s Not All About You!

If I asked you to scroll through your Instagram right now, how many brands that you follow would pop up just in a minute or two? Do you actively engage with those posts? Do you ever buy something just because you saw it on Instagram? Companies of all sizes have embraced Social Media over the last 5-7 years as the newest form of digital marketing and in more recent times, it’s become a key sales driver for many. New products, customer reviews, mission statements, UGC (User Generated Content), and more, are all types of content you would expect to see on a brand’s page. 

Now, imagine you saw a brand you follow post their version of a viral meme, write something on Twitter that made you laugh, or respond to a comment you left them to let you know they were there for you. The MOST important thing consumers (64% of consumers if we are being exact) is to feel like a brand wants to connect with them. How do we do this? Find what consumers care about and meet them there. This session will talk about how to make your brand’s social media more about the consumer, and less about you/your brand.

Key Takeaways: 

  1. Best practices from me to you. Love, Reebok.
  2. Finding the balance between what your consumers want and what still fits your brand’s identity.
  3. The #1 secret to finding what your consumers care about. HINT: It’s not a secret... 
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