Corporate Feb 2024   |    First Responders 2024   |    Government May 2024   |    Corporate Feb 2024   |    Higher Ed October 2024   |    Government December 2024 Talk to a live rep: 888-409-4418

Charlene Tassinari

Co-Founder/CEO
Canvas+Co

Charlene Tassinari is the Co-founder of Canvas+Co, a marketing firm that helps brands succeed in a video-first world. 

Before founding Canvas+Co, Charlene spent 13 years at Google in various go-to-market and partnership roles. Most recently, she was the Head of Creative Product & Solutions at YouTube, driving the vision for Google’s creative resources for small-to-medium businesses. Charlene and her team built first-of-kind video production solutions including YouTube ad products, an external creative partner ecosystem and an in-house video editing team, enabling global access to affordable video creative. Charlene previously led the Brand Evangelist & Executive Strategy team which helped accelerate C-Level client relationships and drive YouTube revenue through workshops and events. She was responsible for workshop strategy, curriculum and managing operations of the global team based in San Francisco, New York City, Dublin, Sydney and Tokyo. Charlene spent an additional 8 years at Google managing partnerships with some of the world’s largest technology brands including Intel, Adobe and Lenovo.

Prior to her time at Google, Charlene spent 4 years in ad sales in New York City supporting clients like Mars, Kraft, WWE, General Motors and Volvo.

Charlene Tassinari’s Session

11:45 am–12:30 pm PDT —

Attention is Everything: Using Video to Build Brand Love and Drive Action

Earning your customer’s attention is everything. Nothing can be achieved without it. Only once you’ve captured it can you ask someone to share, subscribe, or buy. (And winning attention is hard to do when a person is scrolling through 300 feet of mobile content per day). Video as a creative medium is unparalleled in its ability to grab attention, build brand love, and drive action. This session teaches marketers to build strategies that stop-the-scroll by:

  • Understanding the key differences in user mindset and creative strategy across Instagram, YouTube, and TikTok in the eyes of a marketer and a user. 
  • Applying universal creative best practices across platforms and the neuroscience behind why they work.
  • Efficiently creating video assets that will capture attention and drive action.
Copyright © 2024 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct