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Carly Potock

Co-Founder/CEO
Canvas+Co

Carly Potock is the Co-founder of Canvas+Co, a marketing firm that helps brands succeed in a video-first world. 

Prior to launching Canvas+Co, Carly spent 7 years at Google/YouTube in various roles dedicated to simplifying the video marketing landscape for growing businesses. As Head of Creative Partnerships, Carly’s team built Google’s first ecosystem of affordable creative production solutions for small-to-medium sized businesses. Her team oversaw the global go-to-market for Google’s in-house editing service, as well as launched a network of YouTube-trained video production houses called the YouTube Creative Directory, which includes industry innovators like VidMob, Genero, and QuickFrame.

In 2015, Carly was the founding member of YouTube’s first brand strategy team for small-to-medium sized businesses, designing and facilitating customized workshops for marketing executives to accelerate brand growth through video. She has been a trusted strategic partner to brands across the Food & Beverage, CPG, Retail, and Gaming industries including Mattel, Burger King, Subway, UNIQLO, Purple and Riot Games.

Prior to her time at Google, Carly worked in international marketing at Major League Baseball building the brand’s presence in Europe, Asia, and South America.

Carly Potock’s Session

11:45 am–12:30 pm PDT — Thursday, October 29, 2020

Attention is Everything: Using Video to Build Brand Love and Drive Action

Earning your customer’s attention is everything. Nothing can be achieved without it. Only once you’ve captured it can you ask someone to share, subscribe, or buy. (And winning attention is hard to do when a person is scrolling through 300 feet of mobile content per day). Video as a creative medium is unparalleled in its ability to grab attention, build brand love, and drive action. This session teaches marketers to build strategies that stop-the-scroll by:

  • Understanding the key differences in user mindset and creative strategy across Instagram, YouTube, and TikTok in the eyes of a marketer and a user. 
  • Applying universal creative best practices across platforms and the neuroscience behind why they work.
  • Efficiently creating video assets that will capture attention and drive action.
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