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Vanessa Williams

Director, Integrated Strategy & Promotions
Ignite Social Media

Vanessa has spent the last 8 years working in social media marketing and has turned her passion for staying up to date on industry trends into a profession. Vanessa has led strategic planning across many verticals.This includes working with clients like Chrysler Group, ConAgra Foods, Samsung, Lenovo, and the American Heart Association.

Vanessa Williams’s Session

How to Choose & Optimize the Right Social Platform for your Brand

Almost all brands have a presence on social media, but the bigger question is if they are on the right platforms to reach their target audience and if they are leveraging those platforms to their fullest.

With new social media platforms emerging and younger audiences with more buying power, is it time for your brand to re-evaluate your channel strategy?

During the presentation, we'll cover:

  • Using target audience research to determine the best platforms
  • How to identify the right channels and KPIs for your objectives
  • Ideal content types and messaging by platform
  • Key tactics that are driving the best results on those platforms
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