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Joanie Leider

Community Manager
Ignite Social Media

Joanie has over 7 years of experience working in digital and social media marketing and discovered social media is where her real interest lies. She has worked as the community manager across a variety of industries and on brands such as DTE Energy, CFA Program, MyEyeDr., and Altar'd State. In addition to community management, Joanie has added paid social media buying into her skillset.

Joanie Leider’s Session

How to Choose & Optimize the Right Social Platform for your Brand

Almost all brands have a presence on social media, but the bigger question is if they are on the right platforms to reach their target audience and if they are leveraging those platforms to their fullest.

With new social media platforms emerging and younger audiences with more buying power, is it time for your brand to re-evaluate your channel strategy?

During the presentation, we'll cover:

  • Using target audience research to determine the best platforms
  • How to identify the right channels and KPIs for your objectives
  • Ideal content types and messaging by platform
  • Key tactics that are driving the best results on those platforms
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