Gylan leads Performance Marketing in the USA at Klarna with a focus on new customer acquisition. With various fashion experiences such as Macys.com and Diesel, Gylan looks forward to shaping the fin tech landscape to account for customer shopping behavior.
Gylan Saunders’s Session(s):
Klarna launched its US Direct to Consumer (DTC) shopping app in 2019. Gylan Saunders and Jon Chang will present examples of the growth marketing structure and social media paid marketing campaigns that grew the Klarna user base to over 5M users in just one year.
3 key takeaways: