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Gylan Saunders

Head of Consumer Performance Marketing, USA
Klarna

Gylan leads Performance Marketing in the USA at Klarna with a focus on new customer acquisition. With various fashion experiences such as Macys.com and Diesel, Gylan looks forward to shaping the fin tech landscape to account for customer shopping behavior.

Gylan Saunders’s Session(s):


A year at Klarna: 500K to 5M users

Klarna launched its US Direct to Consumer (DTC) shopping app in 2019. Gylan Saunders and Jon Chang will present examples of the growth marketing structure and social media paid marketing campaigns that grew the Klarna user base to over 5M users in just one year.

3 key takeaways:

  • How to use influencers in performance marketing
  • Making the most out of existing assets and processes
  • Examining social media data to make the best decisions

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