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Amelia Tran

Senior Director of Marketing
WorkReduce
Amelia Tran is a Digital and Field Marketer with a strong bias for action and a track record of building, consulting and evolving marketing teams at the top global media agencies and industry-leading SaaS companies. 

For the past 11+ years, Amelia collaborated with Google, Shell, Bayer, L'Oreal, embedding herself as an extension of her clients' marketing teams to oversee go-to-market launches, rebrand projects, and digital marketing plans through social media, paid advertising, campaign development, live and virtual activations, and email marketing. After a decade-long career on the agency side at WPP, Omnicom and as a consultant, Amelia joined iSpot.tv to grow their digital marketing and field marketing divisions, while producing the company's most-coveted event, TV Disrupt, driving demand and bringing attention to the future of TV ad measurement.
 
In 2020, Amelia was awarded a Fellowship with the Advertising Club of NY for rising female leaders, as the sole recipient from MediaCom. Her contributions have been featured in eMarketer, Business Insider, tech hackathons, Cannes Young Lions, Social Fresh and Social Media Strategies Summit.
 
As a New York City native, Amelia spends her time connecting with marketers and startups through her community, Mosaic, and is constantly thinking of her next travel destination. 
 
24 countries later (and more to come), Amelia has learned taking control of her time and living the life she wants is fueled by her passion for disrupting the future of work. Excited to start a new chapter at WorkReduce as of May 2022, Amelia's focus as the company's new Senior Director of Marketing is to shape the company’s voice among brands, agencies and platforms to provide the best-in-class expert talent solutions and attract the ad industry's top talent to be a part of a flexible, innovative, remote workforce.

Amelia Tran’s Session(s):


How to Build a Platform-Tailored Approach to Social Video

Zuck has said it himself, “Over the next few years, the much bigger driver of the business and determinant of how we do is going to be video.” If Zuck’s words aren’t enough, 1 in 3 social video viewers watch videos made by brands, and a majority of internet users – 56% – watch video across all social platforms every month. This session is designed to show you how to repurpose video content to be utilized for organic & paid content across a variety of social channels. Our goal is to help you understand the best way to work with what you have, so you can save time & energy in analyzing video performance and do more of what works for your business and fans!


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