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Jason R. Dailey

Agency Development Lead

Jason is a U.S. Agency Partner Development lead at Facebook. In this role, he partners with agencies and clients to help them drive meaningful business outcomes on Facebook’s platforms. Prior to Facebook, he was the SVP of Search, Social and Performance Marketing at MediaVest, spent 9 years at Microsoft Advertising, and began his career in management consulting. Jason has spoken extensively on topics related to Search, Social, Multi-Screen Engagement, and the Future of Digital Media. He received a B.S. from MIT and an MBA from NYU’s Stern School of Business.

Jason R. Dailey’s Session

Introducing Reels

Reels is an evolution in the future of entertainment as well as a big part of the next chapter of Instagram, which brings together friends, interests, and entertainment like no other platform. Reels is a new way to create and discover short, entertaining videos on IG, and gives people new ways to express themselves, discover more of what they love, and help anyone with the ambition of becoming a creator take center stage. This session will highlight best practices, provide an overview of available creative tools, and demonstrate how you can start experimenting with Reels today.

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