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Katelyn Brower

Social Media Manager
Sterling

Katelyn Brower is Sterling’s Social Media Manager where she oversees Sterling’s global social media program and strategy and hosts their weekly live series, Sterling Live. Outside of Sterling, Katelyn hosts The Real Football Fans of New Jersey podcast. When she isn't scrolling through social media, she is coaching lacrosse, going to Orangetheory classes, or watching football.

Katelyn Brower’s Sessions

8:45 am–9:30 am PDT — Thursday, October 29, 2020

Keynote: The One-Person Social Team: Scrappy Social Media Strategies with Big Impact

Do you ever look at a brand’s social media presence and automatically assume a team of 20 is making that magic happen? Chances are it is actually a smaller team, a team of one. In this session, Katelyn Brower, Social Media Manager of Sterling, will help you become a stronger social media manager as you act as a team of one for your organization. You'll learn how to better strategize, prioritize, partner with teams across the organization, and most importantly deliver results. Strength comes in small numbers, let Katelyn show you how!

Takeaways include:

  • Working across the entire organization (not just marketing) to boost brand awareness, lead generation, and client success/support
  • Optimizing content to fit across multiple social media platforms, multiple times
  • Prioritizing your time and projects as a one-person team

The One-Person Social Team: Scrappy Social Media Strategies with Big Impact

Do you ever look at a brand’s social media presence and automatically assume a team of 20 is making that magic happen? Chances are it is actually a smaller team, a team of one. In this session, Katelyn Brower, Social Media Manager of Sterling, will help you become a stronger social media manager as you act as a team of one for your organization. You'll learn how to better strategize, prioritize, partner with teams across the organization, and most importantly deliver results. Strength comes in small numbers, let Katelyn show you how!

Takeaways include:

  • Working across the entire organization (not just marketing) to boost brand awareness, lead generation, and client success/support
  • Optimizing content to fit across multiple social media platforms, multiple times
  • Prioritizing your time and projects as a one-person team
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