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Zenia Johnson

Director of Provider and Patient Marketing
BehaVR

Zenia Johnson is the Director of Provider and Patient Marketing at BehaVR, an innovative company that creates digital therapeutics for behavioral health through the unmatched psychological power of Virtual Reality. With over 7 years of experience, Zenia has been integral in the digital marketing strategy for emerging brands across various verticals, including streaming, cosmetics, real estate, and finance. While well-versed in all of the major digital publishers and tactics, paid social media is her passion because of its unique balance of data and creativity, as well as the opportunity it affords brands to meaningfully connect with their most engaged customers.

Zenia Johnson’s Session(s):


9:45 am–10:30 am PDT —

Scaling Your Paid Media in Emerging Platforms

Brand new social platforms are emerging almost monthly, with advertisers being pressured to deliver consistent results while also being early adopters of these new emerging technologies. With new platforms like TikTok, or even smaller ones like Quora or Snapchat, how can you know which one is the right fit?

In their presentation, Zenia and Vernon will share a winning strategy, where they outline:

  • The newest social platforms that are delivering the best results for our clients
  • Understanding if a platform is the right fit for your customers
  • The ideal testing methodology to determine the impact of running media on a new channel
  • How to develop a creative and messaging theme that will resonate with your core audience regardless of platform

Scaling Your Paid Media in Emerging Platforms

Brand new social platforms are emerging almost monthly, with advertisers being pressured to deliver consistent results while also being early adopters of these new emerging technologies. With new platforms like TikTok, or even smaller ones like Quora or Snapchat, how can you know which one is the right fit?

In their presentation, Zenia and Vernon will share a winning strategy, where they outline:

  • The newest social platforms that are delivering the best results for our clients
  • Understanding if a platform is the right fit for your customers
  • The ideal testing methodology to determine the impact of running media on a new channel
  • How to develop a creative and messaging theme that will resonate with your core audience regardless of platform

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