Laurel Miltner is the Director of Digital Strategy at Orbit Media Studios, a web design and development company in Chicago. At Orbit, Laurel works with clients to drive business value from their websites through ongoing visibility, traffic, and conversion optimization. A self-proclaimed digital marketing nerd, Laurel is passionate about creating, testing, deploying, and iterating digital content experiences that delight and deliver results—and teaching others how to do the same.
Prior to joining Orbit, Laurel spent several years in corporate marketing as the director of digital strategy for commercial real estate giant, JLL. Before that, she managed digital marketing campaigns for clients at PR 20/20, an agency in Cleveland, OH.
Outside the office Laurel can be found cooking, eating, reading, and spending time with her partner and friends.
11:45 am–12:45 pm PDT — Wednesday, October 28, 2020
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where we show you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
It only takes a few minutes to fix big setup issues and find the nuggets of truth that will make you a better marketer. This presentation is geared toward beginners who are new (or new-ish) to Google Analytics.