Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division. Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unlilever, MillerCoors and The Olympics. Brendan has been named to Forbes 30 Under 30 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017.
Recently, Gahan’s been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, Entrepreneur, and Ad Age for his experience on social media platforms, the rise of dark social , SMS text marketing and influencer marketing.
Brendan Gahan’s Session(s):
12:30 pm–1:15 pm PDT —
In today’s social climate, brands must be willing to take risks (and inevitably fail a few times) in order to be culturally relevant with consumers. It might take posting several videos that flop to land on the one that goes viral - it’s a long game of quantity leading to quality. What most brands don’t realize, is that avoiding such risks will only lead to avoiding opportunity. In this session, hear from Brendan Gahan, Founder of Epic Signal and Partner & Chief Social Officer at Mekanism, on the best ways to develop a social community over time and how he’s leveraged learnings from small failures to generate exponential wins.