Vernon Johnson is the Paid Social Evangelist at 3Q. His role primarily involves helping to identify best practices and cross channel account trends to help himprove performance. He has helped drive revenue and performance for clients including Pinterest, CuriosityStream, Stubhub. Vernon has been in marketing for 8 years and at 3Q for 3. He's passionate about paid social, creative storytelling, and productivity.
Vernon Johnson’s Session(s):
Brand new social platforms are emerging almost monthly, with advertisers being pressured to deliver consistent results while also being early adopters of these new emerging technologies. With new platforms like TikTok, or even smaller ones like Quora or Snapchat, how can you know which one is the right fit?
In their presentation, Zenia and Vernon will share a winning strategy, where they outline: