Wednesday, October 28, 2020
9:00 am–9:45 am PDT
Whether you're leading an enterprise content team, or serving as a content team of one, we're all on a mission to create the best possible content with the resources that we have. We look for every opportunity to reduce the time, money, and manpower wasted during creation and distribution, but what about creative waste? Creativity, after all, is a process. It's time to optimize our creative processes, too, so we can confidently and efficiently generate more ideas—and better ideas—for how to share our brand story with the world.
11:15 am–11:45 am PDT
11:45 am–12:45 pm PDT
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where we show you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
It only takes a few minutes to fix big setup issues and find the nuggets of truth that will make you a better marketer. This presentation is geared toward beginners who are new (or new-ish) to Google Analytics.
12:45pm - 1:30pm PDT
1:45pm - 2:45pm PDT
2:45 pm PDT
Thursday, October 29, 2020
9:00 am–9:45 am PDT
9:45 am–10:30 am PDT
10:30 am–11:15 am PDT
If I asked you to scroll through your Instagram right now, how many brands that you follow would pop up just in a minute or two? Do you actively engage with those posts? Do you ever buy something just because you saw it on Instagram? Companies of all sizes have embraced Social Media over the last 5-7 years as the newest form of digital marketing and in more recent times, it’s become a key sales driver for many. New products, customer reviews, mission statements, UGC (User Generated Content), and more, are all types of content you would expect to see on a brand’s page.
Now, imagine you saw a brand you follow post their version of a viral meme, write something on Twitter that made you laugh, or respond to a comment you left them to let you know they were there for you. The MOST important thing consumers (64% of consumers if we are being exact) is to feel like a brand wants to connect with them. How do we do this? Find what consumers care about and meet them there. This session will talk about how to make your brand’s social media more about the consumer, and less about you/your brand.
11:15 am–11:45 am PDT
11:45 am–12:30 pm PDT
Earning your customer’s attention is everything. Nothing can be achieved without it. Only once you’ve captured it can you ask someone to share, subscribe, or buy. (And winning attention is hard to do when a person is scrolling through 300 feet of mobile content per day). Video as a creative medium is unparalleled in its ability to grab attention, build brand love, and drive action. This session teaches marketers to build strategies that stop-the-scroll by:
12:30 pm–1:15 pm PDT
In today’s social climate, brands must be willing to take risks (and inevitably fail a few times) in order to be culturally relevant with consumers. It might take posting several videos that flop to land on the one that goes viral - it’s a long game of quantity leading to quality. What most brands don’t realize, is that avoiding such risks will only lead to avoiding opportunity. In this session, hear from Brendan Gahan, Founder of Epic Signal and Partner & Chief Social Officer at Mekanism, on the best ways to develop a social community over time and how he’s leveraged learnings from small failures to generate exponential wins.
1:15 pm PDT
Brand new social platforms are emerging almost monthly, with advertisers being pressured to deliver consistent results while also being early adopters of these new emerging technologies. With new platforms like TikTok, or even smaller ones like Quora or Snapchat, how can you know which one is the right fit?
In their presentation, Zenia and Vernon will share a winning strategy, where they outline:
Reels is an evolution in the future of entertainment as well as a big part of the next chapter of Instagram, which brings together friends, interests, and entertainment like no other platform. Reels is a new way to create and discover short, entertaining videos on IG, and gives people new ways to express themselves, discover more of what they love, and help anyone with the ambition of becoming a creator take center stage. This session will highlight best practices, provide an overview of available creative tools, and demonstrate how you can start experimenting with Reels today.
Staying up on the latest Instagram changes is hard. In this session, we'll cover leveraging the newest Instagram features, including:
Keyboard warriors. They’re everywhere these days — or at least that’s how it feels. Maintaining positive sentiment with your audience is critical to building a lasting relationship, but social media trolls can turn an innocent mistake or misinformation into a public relations crisis overnight. In order to avoid lasting damage, it’s important to know when and how to respond to your harshest and most vocal critics.
In this session, you will learn the tools you need to have in your toolkit to be prepared for the inevitable moment when something goes wrong on social media. We’ll discuss how to monitor the conversation, best practices for engaging (or not), and the building blocks of a good social media crisis plan.
Attendees will leave with a better understanding of:
Do you ever look at a brand’s social media presence and automatically assume a team of 20 is making that magic happen? Chances are it is actually a smaller team, a team of one. In this session, Katelyn Brower, Social Media Manager of Sterling, will help you become a stronger social media manager as you act as a team of one for your organization. You'll learn how to better strategize, prioritize, partner with teams across the organization, and most importantly deliver results. Strength comes in small numbers, let Katelyn show you how!
Media planners see the world differently. In dissecting campaign performance, media teams are able to dig under the surface of the numbers, finding real truths about the audiences that brands are trying to reach - or even in some cases uncovering complex or trending behavior. In this session, learn how to translate your findings to your clients and brand decision-makers. What about your reporting creates trust between you and your client? How will you cull down complicated data to improve your campaign? Where can you pinpoint cost savings and efficiencies?
During this session, Tessa, Matt and Cameron will showcase how Microsoft connected with thousands of developers across the globe during our annual Microsoft Build event, share best practices for engaging audiences, monitoring comments, managing trolls, and ensuring that people felt excited to try the offerings that were announced during this event.
In this session, you will learn how to optimize your Facebook and Instagram Ads for your ecommerce website. Facebook, when used correctly, can be a powerful advertising platform to help drive ecommerce sales. As a self-taught Facebook Ads expert, Uzair will give some key points on how you can make your ads achieve better results.
Key action items Uzair will cover include:
Artificial Intelligence. It’s mystical, it’s fascinating, and it is the most prominent of the tech buzzwords heading into the 2020s. For digital marketer’s, AI is most often seen as a piece of technology that is untouchable and near impossible to be able to deploy successfully. Well, the good news is that AI is no longer confined to a black box of mystery. In fact, there are many cost effective and easy-to-use AI-powered tools that already exist that can help you to grow and empower your social media strategy. All you need is a roadmap and a place to start.
In this thought-provoking session, you will:
Almost all brands have a presence on social media, but the bigger question is if they are on the right platforms to reach their target audience and if they are leveraging those platforms to their fullest.
With new social media platforms emerging and younger audiences with more buying power, is it time for your brand to re-evaluate your channel strategy?
During the presentation, we'll cover:
Zuck has said it himself, “Over the next few years, the much bigger driver of the business and determinant of how we do is going to be video.” If Zuck’s words aren’t enough, 1 in 3 social video viewers watch videos made by brands, and a majority of internet users – 56% – watch video across all social platforms every month. This session is designed to show you how to repurpose video content to be utilized for organic & paid content across a variety of social channels. Our goal is to help you understand the best way to work with what you have, so you can save time & energy in analyzing video performance and do more of what works for your business and fans!