Google Analytics Fundamentals: How to Measure What Matters for Your Business

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What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference? 

If you have Analytics, you have insights waiting to be discovered. This is the session where we show you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.

• Learn the proper setup (or quick cleanup) of Google Analytics
• Get acquainted with the most useful reports in your Analytics
• Find out which reports answer which questions and support which decisions
• Make sure can you get the right information out of your Analytics quickly and efficiently

It only takes a few minutes to fix big setup issues and find the nuggets of truth that will make you a better marketer. This presentation is geared toward beginners who are new (or new-ish) to Google Analytics.