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In today’s social climate, brands must be willing to take risks (and inevitably fail a few times) in order to be culturally relevant with consumers. It might take posting several videos that flop to land on the one that goes viral - it’s a long game of quantity leading to quality. What most brands don’t realize, is that avoiding such risks will only lead to avoiding opportunity. In this session, hear from Brendan Gahan, Founder of Epic Signal and Partner & Chief Social Officer at Mekanism, on the best ways to develop a social community over time and how he’s leveraged learnings from small failures to generate exponential wins.