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Klarna launched its US Direct to Consumer (DTC) shopping app in 2019. Gylan Saunders and Jon Chang will present examples of the growth marketing structure and social media paid marketing campaigns that grew the Klarna user base to over 5M users in just one year.
3 key takeaways:
Gylan Saunders
Head of Consumer Performance Marketing, USA
Klarna
Jon Chang
Global Head of Shopping Growth
Klarna