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A year at Klarna: 500K to 5M users

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Klarna launched its US Direct to Consumer (DTC) shopping app in 2019. Gylan Saunders and Jon Chang will present examples of the growth marketing structure and social media paid marketing campaigns that grew the Klarna user base to over 5M users in just one year.

3 key takeaways:

  • How to use influencers in performance marketing
  • Making the most out of existing assets and processes
  • Examining social media data to make the best decisions


Gylan Saunders
Head of Consumer Performance Marketing, USA

Jon Chang
Global Head of Shopping Growth

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