A fascination for studying human behavior and interaction has been the core driver for Chrissy’s career. Upon completing her Ph.D. in communication and technology, she has worked for the past four years as a consultant and market researcher, specializing in strategy and insights using primary research methods. Chrissy conducts both quantitative and qualitative research to generate insights that clients can use to fuel their brand strategy, go-to-market strategy, and long-term strategic planning.
Chrissy Harris, Ph.D.’s Session(s):
Social media market research is the process of gathering quantitative and/or qualitative data from social media platforms to understand social, consumer, or market trends. In this session, social media and research experts will walk you through a case study to demonstrate how a brand used social media market research to inform its go-to-market strategy and ultimately, launch its brand.
Key discussion points and criteria for developing social media market research will include: