A fascination for studying human behavior and interaction has been the core driver for Chrissy’s career. Upon completing her Ph.D. in communication and technology, she has worked for the past four years as a consultant and market researcher, specializing in strategy and insights using primary research methods. Chrissy conducts both quantitative and qualitative research to generate insights that clients can use to fuel their brand strategy, go-to-market strategy, and long-term strategic planning.