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Sarah Glaswand

Director, Global SME Corporate Leadership

Sarah Glaswand is a storyteller, strategist, and innovator specializing in content marketing and social change communications. She has spent more than a decade creating and implementing successful campaigns and social media strategies for social good causes across the public and private sectors. 

Currently, Sarah leads global small business thought leadership as the Director of Global SME Corporate Leadership at Mastercard. She previously led social media strategy, community building, and analytics efforts at the Mastercard Center for Inclusive Growth, the company’s philanthropic arm. Prior to Mastercard, Sarah built social media from the ground up at a healthcare non-profit.

Sarah holds a BA from Tufts University, a Certificate in Digital Marketing from New York University, and a Certificate in Social Impact Storytelling from Georgetown University. She is passionate about leveraging the power of storytelling to elevate social good causes and create tangible impact.

Sarah Glaswand’s Session

12:15 p.m.–1:00 p.m. PDT — Wednesday, October 20, 2021

Winning Over Customers with People - Not Products - on Social

It’s important to remember that when you’re trying to reach customers, you’re really trying to reach people. A humanized approach to social media can enable brands to show rather than tell how their products are truly making an impact while sharing stories that resonate with their audiences.

In this interactive session, you'll learn: 

  • The difference between content and storytelling 
  • Ways to shift your strategy to a more human-centric approach 
  • How to find stories worth telling
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