As an award-winning Director of Strategy, Laura has excellent planning and organization skills, a fearless commitment to creative results and innovative ideas. She’s provided strategic leadership for companies from Netflix to Smucker’s Natural Food and from Siemens Energy to Nestlé USA. She brings an expansive perspective to Chemistry, which is a 3x AdAge Small Agency Award winner, with her international experience, having worked at Edelman while living in Dublin, Ireland. She’s a LUMA Institute certified facilitator of Human-Centered Design. When she’s not working, you’ll most likely encounter her trail running with a bunch of pups and exploring the benefits of mindfulness.
Laura Forester’s Session(s):
8:45 a.m.–9:30 a.m. PDT —
It’s a troubling but often true reality that social media content decisions can be based on assumptions. Wouldn’t it be nice if you could put a face to your target audience, get to know their particular needs, understand their pains, and win their hearts? We can do that by developing a standard that turns a customer human - so that the recipients of your social ideas are considered and cared for at every stage of design development.
In this educational session, you’ll learn:
How to drive your business forward using consumer and market intelligence
How to take complicated, custom data into digestible frameworks
Learn how to summarize research findings
Challenge brand or audience preconceptions
Why Human-Centered Design is a differentiator at the agency level