Sydney is a content and community strategist at Chemistry Agency, an award-winning advertising agency, working to expand social media marketing services and greater online and brand content initiatives for clients. Previously she worked as Design Specialist for the University of Pittsburgh School of Education. New to agency life, she has a fresh and unique approach to content creation and storytelling. With a passion for online trend tracking and insights, Sydney has been able to provide strategic guidance to companies from Siemens Energy to Doris Duke Charitable Foundation. When she's not at work you can find her exploring Pittsburgh restaurants and spending time with her shelter pup, Tito (bonus points if the restaurant is dog friendly).
Sydney Morgan’s Session(s):
8:45 a.m.–9:30 a.m. PDT —
It’s a troubling but often true reality that social media content decisions can be based on assumptions. Wouldn’t it be nice if you could put a face to your target audience, get to know their particular needs, understand their pains, and win their hearts? We can do that by developing a standard that turns a customer human - so that the recipients of your social ideas are considered and cared for at every stage of design development.
In this educational session, you’ll learn:
How to drive your business forward using consumer and market intelligence
How to take complicated, custom data into digestible frameworks
Learn how to summarize research findings
Challenge brand or audience preconceptions
Why Human-Centered Design is a differentiator at the agency level