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Michael Seymour

Global Director of Market Research
NetBase Quid

Michael brings 15 years of experience in bringing products to market to NetBase Quid, focusing on helping businesses engage successfully with buyers, whether digitally and in person. His experience spans every aspect of GTM strategies, including product marketing, sales enablement, product management, sales, and product development.

Michael Seymour’s Session

8:45 a.m.–9:30 a.m. PDT — Wednesday, October 20, 2021

Keynote: Creating Content For Real People: From Data to Details

It’s a troubling but often true reality that social media content decisions can be based on assumptions. Wouldn’t it be nice if you could put a face to your target audience, get to know their particular needs, understand their pains, and win their hearts? We can do that by developing a standard that turns a customer human - so that the recipients of your social ideas are considered and cared for at every stage of design development.

In this educational session, you’ll learn: 

  • How to drive your business forward using consumer and market intelligence

  • How to take complicated, custom data into digestible frameworks 

  • Learn how to summarize research findings 

  • Challenge brand or audience preconceptions

  • Why Human-Centered Design is a differentiator at the agency level

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