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Jazmin Griffith

Director of Social Strategy

Jazmin Griffith, ICUC's Director of Social Strategy and Insights, is a social media leader with an ability to tell a brand’s story in an engaging and meaningful way. She's passionate, driven, and a self-starter with a true love of storytelling having worked with numerous Fortunate 500 companies globally.

While she spends most of her time in creative development, social media strategy, multicultural marketing, you can also find her traveling the world, listening to jazz music, cooking or creating for TikTok. And when events are live and in-person? Catch her at any concert/festival and sporting events the world as to offer.

Jazmin Griffith’s Session

12:00 p.m. - 12:15 p.m. PDT —

The Three C’s of TikTok: Community + Culture + Content

TikTok is not a ‘one size fits all’ platform. As we chat through the three C’s, we’ll unpack how TikTok is the home to a new generation of storytellers, a place for joyful engagements – where people come to ‘lift their spirits’ and a place where realness is the new cultural currency. We’ll discuss how TikTok is a place of connection, aspiration, co-creation, and entertainment for your brand.

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