Mary Olivieri is the President of the fully-integrated marketing and PR agency – 2.718 Marketing, and student of the Second City Training Center. With decades of Copywriting, Creative Direction and Strategic Marketing under her belt, she has led scores of communications professionals in delivering materials designed to trigger an emotional response in readers. Through custom-created, improvisational-based exercises – her approach to the craft of writing and ideation has often been called “zen-like” and “groundbreaking”. As an award-winning B2B and B2C marketer, Mary has created both internal and external communications, for hundreds of brands, including Firestone, Blue Diamond Almonds, Whirlpool, Coca-Cola and Heineken USA. Look for her book, “Yes, and…!” The Improvisational Approach to Inspired Writing, coming in 2023!
10:30 a.m.–11:30 a.m. PDT — Wednesday, October 20, 2021
Having a solid social media strategy is outstanding, but your work doesn't stop there. You must also support that strategy and feed the "content monster" with valuable and attention-attracting digital media content and campaigns that support your brand.
Mary Olivieri, EVP and Executive Creative Director of CBD Marketing, will share the secrets to "carving up your content turkey” – dishing up practical takeaways and improv theatre-based exercises to help you serve your target audience the content they crave.
In this interactive session, you'll learn: