Mary Olivieri is the EVP, Executive Creative Director of the fully-integrated agency – CBD Marketing, and student of the Second City Training Center. With more than 25 years of copywriting experience under her belt, she has led scores of communications professionals and creative writers in delivering materials designed to truly resonate with business and consumer audiences of all types. Through custom-created, improvisational-based exercises and interactive workshops – her approach to the craft of writing has often been called “zen-like” and “groundbreaking”. Mary has created award-winning advertising and marketing communications, and has given voice to many brands, including Pringles, Firestone, Harley Davidson and even Dos Equis’ Most Interesting Man.
Mary Olivieri’s Session(s):
10:30 a.m.–11:30 a.m. PDT —
Having a solid social media strategy is outstanding, but your work doesn't stop there. You must also support that strategy and feed the "content monster" with valuable and attention-attracting digital media content and campaigns that support your brand.
Mary Olivieri, EVP and Executive Creative Director of CBD Marketing, will share the secrets to "carving up your content turkey” – dishing up practical takeaways and improv theatre-based exercises to help you serve your target audience the content they crave.
In this interactive session, you'll learn: