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Mary Olivieri

Chief Innovation Officer
The Motion Agency

Mary Olivieri is the Chief Innovation Officer of the fully-integrated, women-owned Motion Agency. With more than 25 years of content and copywriting experience under her belt, she has led scores of communications professionals and creative writers in delivering materials designed to truly resonate with business and consumer audiences of all types. She has also managed digital marketing teams for over 12 years and loves the impact data can have on crafting the perfect message. Mary has created award winning advertising and marketing communications, and has given voice to many brands, including Pringles, Firestone, Whirlpool Corporation, and even Dos Equis’ Most Interesting Man. 

Mary Olivieri’s Session

10:30 a.m.–11:30 a.m. PDT —

LIVE WORKSHOP: How to Amplify Your Digital Content

Having a solid social media strategy is outstanding, but your work doesn't stop there. You must also support that strategy and feed the "content monster" with valuable and attention-attracting digital media content and campaigns that support your brand. 

Mary Olivieri, EVP and Executive Creative Director of CBD Marketing, will share the secrets to "carving up your content turkey” – dishing up practical takeaways and improv theatre-based exercises to help you serve your target audience the content they crave. 

In this interactive session, you'll learn: 

  • Tips for creating and repurposing content such as newsletters, blog posts and emails that support  social media campaigns 
  • Ways to stand out online without giving consumers content fatigue 
  • How to fit digital storytelling into your communications strategy 
  • How to diversify your content across digital channels—and why it's crucial for success
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