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Zenia Johnson

Director of Provider and Patient Marketing
BehaVR

Zenia Johnson is the Director of Provider and Patient Marketing at BehaVR, an innovative company that creates digital therapeutics for behavioral health through the unmatched psychological power of Virtual Reality. With over 7 years of experience, Zenia has been integral in the digital marketing strategy for emerging brands across various verticals, including streaming, cosmetics, real estate, and finance. While well-versed in all of the major digital publishers and tactics, paid social media is her passion because of its unique balance of data and creativity, as well as the opportunity it affords brands to meaningfully connect with their most engaged customers.

Zenia Johnson’s Session(s):


How to Develop a Consistent Messaging Strategy Across Social Platforms

Creating a multi-channel social strategy can be a daunting task. There are so many considerations - should you develop channel prioritization? How can you ensure your brand’s message surfaces consistently, regardless of platform?

After this session you’ll have answers to those questions, and will be able to:

  • Define how your messaging strategy will support business goals
  • Build the buyer personas that will be the foundation of your messaging strategy
  • Develop channel prioritization to share your brand message

Check out our early bird ticket prices!
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