Joe Cox is the owner & creator behind The Pop-Marketer, a consultancy helping brands use the energy of popular culture to fuel their marketing efforts and helping young marketers harness the power of pop to fuel their ideas and careers.
Joe began his career-launching Red Bull & Coke's Vitaminwater into the midwest. For the last 15 years, he's worked inside advertising agencies, helping brands like Hershey, Square Enix, Dairy Queen & Anheuser-Busch color outside of the lines of traditional advertising to attract & gain more attention with the connected consumer.
Joe lives in Kansas City with his wife and daughter, Poppy, and now runs his consultancy from the basement of his house, speaking to marketers all around the globe about the future of the industry as well as hosting The Pop-Marketing Podcast where he talks w/ the thinkers & makers behind pop culture marketing to help put an end to boring marketing.
Joe Cox’s Session(s):
8:35 a.m.–8:45 a.m. PDT — Wednesday, October 20, 2021
8:10 am–8:25 am PDT — Thursday, October 21, 2021