How to Amplify Your Digital Content

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Having a solid social media strategy is outstanding, but your work doesn't stop there. You must also support that strategy and feed the "content monster" with valuable and attention-attracting digital media content and campaigns that support your brand. 

Mary Olivieri, EVP and Executive Creative Director of CBD Marketing, will share the secrets to "carving up your content turkey” – dishing up practical takeaways and improv theatre-based exercises to help you serve your target audience the content they crave. 

In this interactive session, you'll learn: 

• Tips for creating and repurposing content such as newsletters, blog posts and emails that support  social media campaigns 
• Ways to stand out online without giving consumers content fatigue 
• How to fit digital storytelling into your communications strategy 
• How to diversify your content across digital channels—and why it's crucial for success