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Wednesday, October 20, 2021    12:30 p.m.–1:15 p.m. PDT

Winning Over Customers with People - Not Products - on Social

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It’s important to remember that when you’re trying to reach customers, you’re really trying to reach people. A humanized approach to social media can enable brands to show rather than tell how their products are truly making an impact while sharing stories that resonate with their audiences.

In this interactive session, you'll learn: 

  • The difference between content and storytelling 
  • Ways to shift your strategy to a more human-centric approach 
  • How to find stories worth telling

 

Sarah Glaswand
Director, Global SME Corporate Leadership
Mastercard

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