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TikTok is not a ‘one size fits all’ platform. As we chat through the three C’s, we’ll unpack how TikTok is the home to a new generation of storytellers, a place for joyful engagements – where people come to ‘lift their spirits’ and a place where realness is the new cultural currency. We’ll discuss how TikTok is a place of connection, aspiration, co-creation, and entertainment for your brand.